Project: Built Not Bought Campaign for Reset.App
Date: May.2024
Services: Brand Identity Design, Brand Strategy, Art Direction
Produced by Studio93
Reset is the leading fitness app for women of color. It had been almost a year since they had been able to release a new fitness challenge to their audience. In this campaign, we offer viewers an authentic glimpse into the creation of the "Built Not Bought" fitness challenge.

Featuring Jenna, our lead trainer, the spot combines candid interview segments with dynamic behind-the-scenes footage of the commercial's production. This approach not only provides transparency but also underscores the campaign's core message of genuine, hard-earned progress.

Director_Esteban Caicedo
DP/Colorist_Bryce Saucier
Art Director_Habib Rehman
Social Media Manager_Muta Muilza
1st AC_Kerwin Escobar
Editor_Ryan Hoeslinger
Gaffer_Duncan Johnson
Key Grip_Michael Winland
PA_Rafael Nunez
PA_Melissa Rivas