Project: Brand Identity for mindful app "egg yolk"
Date: Jan.2021
Services: Brand creation, Brand identity design, Brand strategy, Art direction, Promotional campaign
Produced by Lost Studios
To help unlock an athletes full potential it takes not only the physical but more importantly mental fortitude. Egg Yolk is a mindful service app for the modern athlete.
The team at Eggyolk came together to create a unique platform to help athletes overcome their biggest hurdles. With a mindful app that helps the worlds champions mentally lock in and focus for the biggest moments in their careers. Our aim was to create not only a logo design, but to foster a strong brand identity and media presence to expand a community of top athletes. 
With the "break free" launch campaign, we wanted to communicate with the athletes that our goal as a platform is to help them gain the motivation needed to move mountains, not be locked into some screen for hours on end. We wanted our users to understand they were in control, and the team at Eggyolk is there as a stepping stone for them to go and unlock their full potential. 
The result was a playful and evolving experience for athletes of all skill levels and backgrounds. An easy to understand philosophy and and even easier user experience which helps promote a community lead by credited athletes and sports psychologists from around the world.